Privacy Policy

Effective date: May 28, 2025

Modern Era Counseling PLLC (“we”, “our”, or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect your information when you interact with us—whether through our website, via text message or email, or as part of receiving mental health services.


1. What Information We Collect

We may collect the following types of personal information:

  • Name, phone number, and email address

  • Insurance or billing information

  • Intake or appointment-related details

  • Communication preferences

  • IP address and browser/device information

  • Website usage data (e.g., page views, time on site)


2. How We Use Your Information

We use the information we collect to:

  • Schedule and manage appointments

  • Process intake forms and billing information

  • Communicate with you by text or email

  • Provide customer service and support

  • Send occasional mental health tips or practice updates (with your consent)

  • Monitor and improve our website and services

  • Comply with legal and regulatory obligations


3. Communications (Text & Email)

If you choose to opt in, we may contact you via text message or email to:

  • Coordinate scheduling

  • Collect or verify intake or insurance information

  • Share occasional wellness tips or practice updates

You can unsubscribe anytime:

  • To opt out of text messages, reply STOP.

  • To unsubscribe from emails, click the link at the bottom of any email.

We do not use text or email for promotional purposes without your explicit consent, and we never sell or share your contact information with marketers.


4. Cookies and Tracking Technologies

We use cookies and similar technologies to improve your browsing experience. Cookies help us:

  • Analyze website usage

  • Remember your preferences

  • Maintain site security

You can manage or disable cookies through your browser settings. Note: some site features may not function properly if cookies are disabled.


5. Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google may use cookies and other identifiers to collect data about your visit. You can opt out using the Google Analytics Opt-out Browser Add-on.


6. Sharing Your Information

We may share your information only in the following cases:

  • With your written consent

  • With licensed professionals involved in your care

  • With third-party service providers who help us deliver care or manage our systems (under strict confidentiality agreements)

  • As required by law (e.g., court orders, regulatory compliance)

We never sell your data or share it with outside marketers.


7. Data Transfers

If you are outside the United States and choose to interact with our website or services, your information may be transferred to and stored in the U.S. By providing your information, you consent to this transfer in accordance with applicable laws.


8. Data Security

We take data security seriously. We use reasonable technical and administrative safeguards to protect your personal information. However, no system is 100% secure, and we cannot guarantee absolute protection against all threats.


9. Children’s Privacy

While we do provide therapy services to minors, our website is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors through the website without verified parental consent. If you believe a child has submitted personal data through our site, please contact us and we will take prompt steps to remove the information.


10. Your Rights and Choices

You have the right to:

  • Access or update your personal information

  • Withdraw your consent to receive messages

  • Request deletion of your data (subject to legal and ethical obligations)

  • File a complaint if you believe your privacy rights have been violated

To exercise these rights, contact us at the email below.


11. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with a revised “Effective Date.” We encourage you to review this page periodically.


12. Contact Us

Questions or concerns about this policy? Reach out to us:

Modern Era Counseling PLLC
4730 Park Rd Suite A, Charlotte, NC 28209
704-800-4436
[email protected]

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